QR code-based registration and point collection system (a bot) for viewer engagement and rewards.
What happens when TV goes interactive?
We launched MilliYDAMAN — a nationwide digital game connected to live TV.
And here’s what happened in just weeks:
• 424K+ daily users
• 9.2M+ QR scans
• +495% Telegram growth
• +30% TV ratings boost
The mission? Bring young people back to TV.
Result? 90% of players are under 30.
Families play together. TV becomes a game. Engagement goes through the roof.
